Programmatic Specialist
Job Overview
- Qualifications Associate Degree
- Experience 3 Years
We’re seeking a Programmatic Specialist with hands-on experience managing platforms, DSPs, and programmatic campaigns. You’ll be responsible for planning, executing, and optimizing digital campaigns to drive performance across our B2C markets.
Key Responsibilities:
- Manage end-to-end programmatic campaigns across DSPs (setup, targeting, bidding, optimization).
- Oversee trading platforms and ensure campaigns are delivering against KPIs.
- Analyze data to optimize performance, maximize ROI, and deliver actionable insights.
- Collaborate with marketing, analytics, and product teams to align programmatic strategies with business goals.
- Build and maintain strong relationships with DSPs, ad exchanges, and tech partners.
- Stay up to date with the latest programmatic trends, tools, and best practices.
Requirements:
- Proven experience managing campaigns on DSPs and trading platforms.
- Strong knowledge of programmatic ecosystems, RTB, and digital media buying.
- Analytical mindset with excellent data interpretation and reporting skills. Optimizing following specific KPIs and benchmarks
- Experience in B2C industries performance (iGaming/fintech a plus).
- Strong communication skills and ability to work cross-functionally.
