Website Optimization Specialist VAC-15494M

Full Time
  • Post Date: October 18, 2017
  • Location cyprus, nicosia
  • Company StaffMatters Recruitment Specialists
Job Description

Our client, an international IT Company in the Online Entertainment industry in Nicosia (outskirts) is looking for a Website Optimization Specialist to create campaigns for conversion testing and optimization strategy. Candidates should have a strategic digital testing (A/B & MVT) background and have experience improving online conversion funnels from various traffic sources.

Responsibilities

  • Analyzing traffic sources, metrics, and patterns on all web properties
  • Structure, build and track tests on homepage, category, landing page and other product pages
  • Test marketing messages, product descriptions, calls-to-actions, banners, page layouts, page designs, page flows, target URLs behind a link etc.
  • Optimize site/page performance to increase clicks and conversions
  • Report on the progress of conversion optimization on a weekly and monthly basis through the delivery of key performance indicator reports and conversion test logs
  • Leverage data to understand our products in great detail, identify areas of opportunity and execute projects to drive growth and engagement of users
  • Work closely with the development and product teams to both analyze existing features and ensure successful implementation of new features
  • Build and maintain reports, dashboards, and metrics to monitor the performance of our products
  • Initiate, suggest major UI re-factorings for a more intuitive UX
  • Act as the user-advocate, offering implementation suggestions from a user-centered perspective.

Skills:

  • Data-driven performance optimization methodologies
  • Highly analytical and experienced in running A/B, Multi variant and usability tests
  • Conversion testing, landing page optimization
  • Data analysis and reporting tools
  • Experience in web analytics: Google Analytics
  • Proficiency in user experience best practices and copywriting is an asset
  • Fluent in English language
  • Passion for usability and a strong eye for visual consistency
  • In depth knowledge of user interface best practices and standards
  • The working hours are flexible office hours (Monday to Friday, 35 working hours per week)

Benefits:

Flexible working hours, 35 working hours per week, breakfast, parties, bonuses, medical insurance. Fitness allowance, etc.