Email Marketing Coordinator (Online Gaming) – Limassol

Full Time
  • Post Date: November 2, 2017
  • Location cyprus, limassol
  • Experience Fresh
  • Position Officer
  • Qualification Certificate
  • Industry for the position Financial Services
  • Contact Person Kyriacos Anastasiou
  • Company ADVANCE CAREER LTD
Job Description

Advance Career Ltd, on behalf of our client a leading Online Gaming organization is seeking to recruit an expert Email Marketing Coordinator in Limassol;

Responsibilities:

  • Develop and track email campaigns to ultimately increase our business’ email marketing success.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.) and database parameters
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Optimizing templates to ensure responsive behaviour for both mobile and desktop mail clients
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

 

Qualifications:

  • BA/BS in Marketing or related field or equivalent working experience
  • Previous experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  • Proficiency in email marketing and marketing automation technology.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both the written and verbal form).
  • Excellent command of the English language
  • Knowledge of HTML and CSS for e-mail template building
  • A good understanding of parameters and parameterization to build and develop e-mail templates

 

Benefits:

An attractive remuneration package will be offered to the successful person.