- Location cyprus, limassol
- Experience Fresh
- Position Officer
- Qualification Certificate
- Industry for the position Financial Services
- Contact Person Kyriacos Anastasiou
- Company ADVANCE CAREER LTD
Advance Career Ltd, on behalf of our client a leading Online Gaming organization is seeking to recruit an expert Email Marketing Coordinator in Limassol;
- Develop and track email campaigns to ultimately increase our business’ email marketing success.
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.) and database parameters
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Optimizing templates to ensure responsive behaviour for both mobile and desktop mail clients
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- BA/BS in Marketing or related field or equivalent working experience
- Previous experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Proficiency in email marketing and marketing automation technology.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- Excellent writer and communicator (in both the written and verbal form).
- Excellent command of the English language
- Knowledge of HTML and CSS for e-mail template building
- A good understanding of parameters and parameterization to build and develop e-mail templates
An attractive remuneration package will be offered to the successful person.