Digital Marketing Officer

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Full Time
  • Post Date: August 21, 2019
  • Location cyprus, limassol
  • Qualification Bachelor Degree
  • Industry for the position Marketing and Advertising
  • Company ENGINO PUBLICATIONS
Job Description

The award-winning ENGINO® is looking for a smart and energetic person to fill the position of Digital Marketing Officer in headquarters in Limassol, Cyprus.

Job brief:

We are looking for a Digital Marketing Officer to develop, implement, track and optimize our digital marketing campaigns across all digital channels, enhancing online sales globally.

Job Responsibilities:

  • Plan and execute all digital marketing , including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence both for the company and distributors.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements:

  • BS/MS degree in marketing or a related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary will depend on experience and qualifications.

All CVs to be sent to [email protected] with subject ‘Digital Marketing Officer’.