At $1 million per post, Kylie Jenner has the most lucrative account on Instagram.
Jenner’s price per post sharply increased from 2017 when she earned $400,000 per post.
Price per post is calculated by average engagement, how often a user posts, and their number of followers.
At $1 million per post, Kylie Jenner has the most lucrative account on Instagram, according to HopperHQ’s 2018 Instagram Rich List. And in an unexpected twist, football icon Cristiano Ronaldo generates more Instagram value than Kim Kardashian and Beyoncé.
HopperHQ is an Instagram planning and scheduling tool that analyzes internal and publicly available data to calculate how much celebrities and influencers can charge for a post on the social media platform. Its calculations factor in average engagement, how often a user posts, and their number of followers.
Last year, Jenner was fourth in the list, two spots below sister Kim Kardashian. This year, however, the youngest of the Jenner-Kardashian clan has stormed into first place, with her 2017 $400,000 per post valuation booming to $1 million in 2018. Selena Gomez trails in second at $800,000 per post, with Ronaldo in third at $750,000 per post. Kardashian and Beyoncé round out the top five, valued at $720,000 and $700,000 per post respectively. Assuming HopperHQ’s data is accurate, this is the very definition of “easy money.”
Check out the top 10 below and then head to HopperHQ here to see who leads in categories such as beauty, fashion, food, sport, and travel.