Do you know if your LinkedIn profile is helping or hurting your career?
Whether you continually spend a lot of time on your profile or you haven’t even looked at it in years, you likely know that LinkedIn is a powerful tool for increasing your visibility, connecting with decision makers, and advancing your career. So investing some time in your profile is probably a good idea if you want to move your career forward. But how do you know if your profile is a help or a hindrance?
Here’s a subset of questions I took from the complete LinkedIn quiz. These 15 questions will help you understand where you stand and what you need to do to amp up your profile so it gets you where you want to go.
Start this evaluation by playing the role of a member of your target audience — the decision makers you seek to influence. Read your LinkedIn summary as if you were seeing it for the first time. Try to read it slowly, focusing on what it really says. Avoid the impulse to skim because you know what’s in it.
Then, for each of the following questions, give yourself a rating from 1 to 3, where 1 is “not so much” and 3 is “yes, absolutely, yes! ”
Now, total your score.
If you scored a 40 or higher, bravo! Your summary will attract the attention of those who need to know you, and it positions you for success.
If you scored between 30 and 39, you need to spruce up your summary. Go back to those questions where you gave yourself a 1 or 2 and work on those elements of your profile.
If you scored below 30, it might be wise to start from scratch, building a profile that perfectly reflects who you are and positions you for your next role. This post will help with crafting a stellar summary. It’s the most important part of your profile.
In any case, it is best to make changes or re-write your profile off-line. Once you refine your profile or create a new one, get feedback from a few people and incorporate their recommended edits before you make the changes to your LinkedIn profile. Then, adjust your privacy settings for “Sharing profile edits” to “no.” You don’t want your connections to be alerted to your many tweaks. After you’ve almost finished, change the setting back to “yes.” Then make your very last change – and your connections will know that you have updated your profile. They’ll come back to check out what’s happening with you. It’s a great way to get back in touch with people you haven’t connected with for a while.